Digital PR drives 35% traffic growth for skincare brand in just one month
At Renown, we’re passionate about collaborating with brands that align with our values and Wild and Wood was no exception.
They first caught our attention when our founder, Josh, witnessed their products’ effectiveness firsthand in helping his nephew manage severe eczema symptoms.
We were so impressed that we knew we had to reach out and support their mission by helping grow their visibility and reach a wider audience.
The strategy
Wild and Wood’s goal was to increase media exposure and drive more traffic to their website.
To achieve this, we developed a tailored data driven campaign designed to capture media interest during the spring and summer seasons.
As an agency specialising in health and wellness brands, we recognised that many journalists in our database would be interested in Wild and Wood’s products.
With this in mind, we planned a targeted media outreach to outlets we knew aligned with their brand.
the execution
Given the brand’s focus on natural ingredients and wellness, we analysed the UK’s top 100 walking routes and ranked them based on how allergy-friendly they are, a fresh, data-driven angle with seasonal relevance.
In addition to the campaign, we actively responded to journalist requests seeking standout skincare brands that cater to sensitive skin, further positioning Wild and Wood as a leader in this space.
the impact
Within just one month, we secured eight online features and two print magazine placements for Wild and Wood.
Notable coverage included Yahoo, Woman’s Own, MSN, Daily Record, Crave Mag, Wales Online, and more.
While we typically wait three months to measure the impact of digital PR on visibility, Wild and Wood saw results almost immediately.
After just one month, their organic traffic increased by 35%, and they ranked for 22 additional keywords on Google.
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