Digital PR Secures National Coverage and Evening Standard Spotlight for Ten Percent Club
Ten Percent Club is a nootropic supplement brand endorsed by professional athletes, known for its focus on peak performance and mental clarity.
With rising advertising costs on Meta platforms cutting into profit margins, the brand partnered with Renown to reduce the reliance on paid media and make a shift to organic brand building through digital PR.
The strategy
When Ten Percent Club joined us, the UEFA Euros were dominating headlines.
Since the brand already had ties to professional footballers, we developed a reactive campaign centred on football fan behaviour, allowing us to tap into the news cycle in a timely, strategic way.
Alongside this, we targeted health and wellness journalists with tailored pitches.
We offered product samples for testing and shared fresh research around cognitive performance and nootropic innovation, ensuring that Ten Percent Club was seen as both credible and cutting-edge.
the execution
We started by analysing search data to uncover insights about the rising trend of counterfeit England shirts during the Men’s Euros 2024.
Using Google Trends and Google Keyword Planner, we identified monthly search volumes and compared them to the previous Euros.
With this data, we created a press release and included expert commentary from our client, whilst highlighting the areas in the UK with the highest search activity.
We then conducted targeted outreach to journalists across regional and national media outlets.
The Impact
Our data-led campaigns secured coverage across national and regional media, including MSN, Yorkshire Post, Dorset Echo, and more.
To complement this broad reach, we honed in on key niche publications in the health and fitness space.
Through targeted outreach, we landed features in titles such as Health & Wellbeing Magazine, Cycling Weekly and London Evening Standard helping solidify Ten Percent Club’s authority with an audience that values performance and wellness.
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