Using Your Brand Voice To Amplify Charitable Causes
75Media’s extensive billboard network has always been a platform for striking visuals and impactful messaging.
This time, the brand used its voice to amplify an important cause, showcasing the potential of out-of-home (OOH) advertising to create meaningful change.
The Strategy
With October marking Breast Cancer Awareness Month, we saw an opportunity to use 75Media’s platform in a way that would raise visibility for an important cause.
We partnered with breast cancer charities and offered complimentary space on over 50 digital and static billboards across the UK.
The creative focused on early detection, support services, and donation messaging to deliver vital information to communities in high-traffic locations.
The campaign was designed to maximise reach and spark conversations, while clearly illustrating how OOH can be used to support social issues and drive engagement beyond commercial messaging.
The Execution
We partnered with breast cancer awareness charities to design a nationwide billboard takeover.
The campaign offered 50 billboards across the UK for free, featuring powerful messaging to raise awareness, spark conversations, and encourage donations.
By turning 75Media’s expansive network into a platform for good, we demonstrated the influence of OOH advertising while highlighting the company’s commitment to supporting important social causes.
To amplify the initiative, we crafted a press release emphasising the collaboration’s dual purpose of raising awareness for breast cancer and showcasing the power of outdoor advertising. We targeted trade media, charity-focused outlets, and mainstream news to spread the word.
the impact
The response from the media was strong, with the initiative receiving coverage across seven respected outlets such as PRWeek, Ethical Marketing News and OOH Today.
The campaign not only elevated awareness around breast cancer but also served as a real-world example of how brands can use their media assets to contribute to wider social impact.
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