How We Got Ourselves Featured In Forbes & Industry Publications
Here at Go Amplify (aka Renown’s sibling before the brand split), we were so focused on growing clients’ visibility that we almost forgot to market ourselves.
Sound familiar? Agencies often fall into this trap.
But one brainstorming session and a passing conversation about ADHD in marketing sparked an idea that would land us earned coverage in Forbes.
The strategy
As marketers, we know inspiration often strikes in the most random of ways.
In this case, it started with a chat about ADHD and how many of us in the industry (including our director) share similar traits.
This led to a question we couldn’t shake: Is there a link between ADHD and marketing roles?
To find out, we ran a LinkedIn survey asking marketing professionals if they’d been diagnosed with ADHD or identified with common ADHD characteristics. The results were eye-opening:
- 38% of respondents had been diagnosed with ADHD.
- 77% resonated with at least 4 ADHD traits.
From these insights, we developed a compelling story about why ADHD traits, like hyperfocus, creative thinking, and boundless energy, could be a marketing superpower.
the execution
We developed a tailored press release that reframed ADHD traits, such as hyperfocus and creative thinking, as potential assets in high-pressure marketing environments.
With the assets in hand, we ran targeted outreach to national and trade journalists, adapting the angle to suit each publication’s audience.
The campaign was timed to maximise relevance, and the story quickly gained traction with high-authority press.
The Results
The campaign struck a chord, earning coverage in Forbes, ADHD Online, Startups Magazine, and other industry-focused publications.
Not only did this effort boost Go Amplify’s visibility, but it also started meaningful conversations about neurodiversity in marketing.
The cherry on top? We proved that even agencies can take a moment to amplify themselves – and have a little fun doing it.
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