How Digital PR Helped This Brand New Company Get National Attention
SUPE, a newly launched nootropic energy drink, approached Renown with the goal of building brand awareness and generating high-quality media coverage.
With no existing online presence, they needed a campaign that would position them as a credible brand within the wellness space and drive authoritative links to their new website.
The strategy
To achieve this, we developed a data-led story that aligned with SUPE’s core offering, an energy-boosting solution to fatigue.
We analysed UK search trends to uncover the cities where people were most actively looking for ways to feel more energised.
This led to the creation of a ranked list of the UK’s ‘sleepiest cities’, an idea designed to engage regional outlets with a strong local angle while still appealing to national interest.
The data provided a natural entry point for conversations around energy, productivity, and modern fatigue, topics that closely reflected Supe’s brand identity.
the execution
After determining the sleepiest cities, we crafted a press release ranking the top 10 and explored possible reasons for each city’s struggle with fatigue; whether it was long commutes, fast-paced lifestyles, or work stress.
The story positioned SUPE as a brand that understood these challenges and offered a natural, nootropic-powered solution.
We conducted targeted outreach to national and regional media, tailoring pitches to resonate with local pride and broader health and wellness trends.
the impact
Within the first week, the campaign secured coverage in high tier national and regional publications such as Yahoo, MSN, Essex Live, London Daily News, The Argus and more.
This put SUPE on the radar of both consumers and search engines.
For a brand launching from scratch, the campaign laid a strong foundation for visibility and long-term sustainable growth.
Want To Make Your Brand Famous?
At Renown, we never pay for links. We’ve developed a rigorous process over the years that secures world-class, nautral earned links from the best publications worldwide.
Influence
10+ guaranteed placements per 3-months
£1,500 per month
Fame
20+ guaranteed placements per 3-months
£3,000 Per Month
Legacy
30+ guaranteed placements per 3-months